AI startup Fractal announces strategic investment of $20 mn in Asper.ai

AI startup Fractal has strategically invested $20 million in Asper.ai, aiming to accelerate growth and innovation in AI solutions for consumer goods and manufacturing.

Mar 19, 2025
AI startup Fractal announces strategic investment of $20 mn in Asper.ai
Artificial intelligence (AI)

In a significant move to bolster its presence in the AI sector, Fractal, a leading global provider of enterprise AI solutions and services, has announced a strategic investment of $20 million in Asper.ai, one of its product companies. This investment is designed to propel Asper.ai into its next phase of growth, focusing on scaling product development and expanding its enterprise customer base worldwide.


Asper.ai is a purpose-built AI platform for consumer goods and manufacturing, offering vertically integrated AI solutions that help businesses turn data into actionable decisions. The company has demonstrated exceptional growth and innovation over the past three years, making it an attractive investment opportunity for Fractal.


Mohit Agarwal, Co-founder and CEO of Asper.ai, highlighted the importance of this investment: "Consumer goods leaders need more than AI—they need an ally that scales with their operations, speaks their language, and turns data into actionable decisions. This investment from Fractal further enables us in building our autonomous growth AI platform, attracting experienced talent, and expanding our product offerings to meet the growing demand for cutting-edge AI platforms".


Fractal's investment in Asper.ai reflects its commitment to driving innovation in AI solutions. Pranay Agrawal, Co-founder and CEO of Fractal, emphasized the potential of Asper.ai: "Asper has demonstrated exceptional growth and innovation in just three years. We are thrilled to continue our partnership with Asper’s team to drive the next phase of growth".


The phased investment will fuel Asper’s vision, unlocking new opportunities for enterprise customers by enhancing product development capabilities and broadening its global reach.


The market has responded positively to Asper.ai's product capabilities, with the company's platform eliminating barriers to AI adoption by offering purpose-built solutions that deliver speed-to-value. As AI continues to transform industries, strategic investments like this are crucial for driving growth and innovation.


Anuj Kaushik, Co-founder and Chief Commercial Officer of Asper.ai, noted that building such capabilities in-house requires significant investment in AI talent, infrastructure, and ongoing model training. The partnership with Fractal will help Asper.ai overcome these challenges and expand its offerings to meet growing demand.