Optilogic Launches DataStar, an Agentic AI Platform for Continuous Supply Chain Optimization
Optilogic launched DataStar, a cloud-native agentic AI platform that autonomously monitors, analyzes, and simulates supply chain operations to deliver continuous improvements, enabling faster and smarter decision-making at scale.
Optilogic, a leader in AI-first supply chain design and optimization, has unveiled DataStar, a groundbreaking agentic AI platform that revolutionizes how supply chain teams manage and optimize their operations. DataStar is purpose-built to enable continuous, real-time supply chain monitoring, simulating improvements autonomously and amplifying human decision-making.
Traditional supply chain management often involves quarterly planning cycles and reactive responses to disruptions. DataStar transforms this model by empowering teams to shift from firefighting to proactive strategy execution. The platform reduces scenario refresh times from weeks to hours, enabling businesses to run dozens of “what-if” analyses where previously only a handful were possible.
Unlike generic data tools, DataStar offers an AI-native, composable architecture designed specifically for supply chains. Users create flexible workflows with drag-and-drop simplicity or natural language AI prompts, while underlying AI agents automate the bulk of data preparation, cleansing, modeling, and analysis. This allows supply chain leaders to focus on strategic decisions backed by continuously updated simulations.
Optilogic CEO Don Hicks highlighted the platform’s impact: “We’ve removed the data bottleneck that has plagued supply chains for decades. DataStar allows AI to handle 80% of the tedious yet essential tasks so human experts can address high-value challenges that drive business growth.”
Already proven in production environments, DataStar delivers impressive results: 95% faster modeling, 25% reductions in distribution costs, and over 20% inventory reductions. This launch marks the first in a series of innovations toward true “supply chain design at the speed of business,” where AI manages complexity while humans steer strategy.
By enabling always-on, autonomous supply chain optimization, Optilogic’s DataStar platform sets a new standard for agility, resilience, and efficiency in logistics and operations management.
