Samsung Launches Galaxy XR an AI-Native Extended Reality Headset for Immersive Experiences

Samsung has officially introduced the Galaxy XR, an AI-native extended reality headset that marks a significant advancement in mixed reality technology by deeply integrating artificial intelligence. Announced on October 22, 2025, the Galaxy XR ushers in a new category of devices built on the Android XR platform, developed collaboratively by Samsung, Google, and Qualcomm Technologies.

The Galaxy XR headset is designed to deliver immersive and natural experiences by blending AI with mixed reality. It features multimodal AI capabilities enabled by Google’s Gemini system embedded at the core of the device. This integration allows the headset to understand the user’s environment through vision, voice, and gesture inputs. Unlike traditional tools, Galaxy XR acts as an intelligent companion that interacts conversationally and intuitively, responding not just to commands but to context.

Equipped with high-resolution 4K displays and powered by Qualcomm’s Snapdragon XR2+ Gen 2 chipset, the headset offers a seamless mixed reality experience where virtual content floats naturally in the user’s field of view, overlaid on real-world visuals captured by external cameras. Users can navigate and interact with the digital world using hand gestures, voice commands, or a combination of both while maintaining awareness of their physical surroundings.

Priced at $1,800, the Galaxy XR provides a more accessible alternative to high-end competitors like Apple’s Vision Pro, widely seen as a strategic play by Samsung to capture a diverse market. Early purchasers benefit from bundled perks such as a premium version of Google’s Gemini AI assistant and a year of YouTube Premium.

The device represents the first step in Samsung’s broader XR journey, which aims to expand into lighter AI glasses and other form factors. The Galaxy XR is positioned to transform how people connect, work, and play—making AI and mixed reality a natural part of daily life.

Executives from Samsung, Google, and Qualcomm emphasize that Galaxy XR is not just a headset but the foundation of a new ecosystem of intelligent, AI-powered devices that will redefine personal computing. Collaboration on the Android XR platform promises an open, scalable environment designed for the evolving needs of immersive technology users and developers.

Samsung’s entry with Galaxy XR intensifies the competition in the XR headset market, currently led by Meta and Apple. The device’s innovative AI-native design and competitive pricing aim to broaden XR adoption and accelerate the integration of AI-driven immersive experiences across industries and consumers alike.