Adobe and HUMAIN Forge Global Strategic Partnership Powered by Qualcomm AI Chips to Empower Millions of Content Creators

Adobe and HUMAIN have announced a groundbreaking global strategic partnership aimed at developing large-scale generative AI models powered by Qualcomm’s most advanced AI data center chips. This collaboration, unveiled at the U.S.-Saudi Investment Forum in 2025, promises to revolutionize content creation by delivering AI-powered creative tools that support millions of creators globally, with a unique focus on culturally relevant generative AI.

HUMAIN, a Saudi Arabia Public Investment Fund company specializing in sovereign AI infrastructure and Arabic-first large language models (LLMs), will leverage Adobe Firefly Foundry’s AI capabilities combined with its ALLAM Arabic-first LLM to provide highly personalized generative AI solutions. Adobe’s widely adopted suite—including Creative Cloud, Express, Firefly, Acrobat, and Premiere—will benefit from AI integrations that enhance image, video, audio, 3D, and digital twin workflows.

Qualcomm’s AI200 and AI250 rack-level AI chips form the backbone of this initiative, enabling efficient, low-latency diffusion-based image and video inference at scale on HUMAIN’s sovereign, hyper-performance data centers. This technology stack aligns perfectly with HUMAIN and Adobe’s vision of a new generation of AI models designed for real-time, ultra-low-latency creative generation.

Tareq Amin, CEO of HUMAIN, highlighted the partnership’s ambition, saying, “We are building creative intelligence that deeply understands language, culture, and heritage. With Adobe and Qualcomm, we are leading the development of culturally intelligent generative AI for a new global era.”

Adobe CEO Shantanu Narayen emphasized the impact: “AI has never unlocked creativity like this before. Our combined efforts with HUMAIN and Qualcomm will create tools that empower creators and enterprises across the Arab world and beyond with culturally nuanced, powerful AI capabilities.”

This partnership signals a pivotal advance in delivering creative AI solutions tailored to diverse regional audiences, underscoring the increasing role of AI, hardware innovation, and cultural intelligence in shaping the future of digital content creation.