Google Unveils AI Mode for Search: A New Era of Complex Queries

Google introduces AI Mode, an experimental feature allowing users to ask complex, multi-part questions directly in Search, leveraging Gemini 2.0 for advanced reasoning and multimodal capabilities.

Mar 5, 2025
Google Unveils AI Mode for Search: A New Era of Complex Queries
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Google has announced the launch of AI Mode, a new experimental feature in its Search platform designed to handle complex, multi-part questions and provide detailed AI-generated responses. This move aims to enhance user experience by offering more advanced reasoning and multimodal capabilities compared to traditional search methods. AI Mode is initially available to Google One AI Premium subscribers through Google Search Labs.

Key Features of AI Mode

  • Advanced Reasoning and Multimodal Capabilities: AI Mode utilizes a custom version of Gemini 2.0, enabling users to explore topics in depth with follow-up questions and access real-time data from sources like the Knowledge Graph and shopping data for billions of products.
  • Query Fan-Out Technique: This method involves issuing multiple related searches across various data sources simultaneously, then compiling the results into a comprehensive and easy-to-understand response.
  • Conversational Experience: Users can engage in a conversational manner, asking follow-up questions to delve deeper into a topic, similar to interacting with a chatbot.


AI Mode builds upon the success of AI Overviews, which have been enhanced with Gemini 2.0 to provide more robust answers, especially for math and coding queries. AI Overviews are now accessible to a broader audience, including teenagers, without requiring a login.


The introduction of AI Mode reflects Google's increasing confidence in AI-driven search capabilities. It is part of a broader strategy to integrate AI more deeply into the search experience, offering users a more intuitive and comprehensive way to explore complex topics. Currently, AI Mode is available to Google One AI Premium subscribers through Google Search Labs, with plans to expand access in the future.