Grok Expands as xAI Adds 'Memory' Feature
xAI added a memory feature to Grok, boosting its chances of competing with top rival models.
The rivalry between top AI models continues to get fiercer with multiple innovations, and now, Elon Musk's AI company is gradually bringing its Grok chatbot to parity with top rivals like OpenAI's ChatGPT and Google’s Gemini.
New Feature
On Wednesday night, the company announced a “memory” feature for Grok that enables the bot to remember details from past conversations with a user. Now, if you ask Grok for recommendations, it’ll give more personalized responses, assuming you’ve used it enough to allow it to “learn” your preferences.
However, this feature is not novel to the AI world. ChatGPT has long had a similar memory feature, which was recently upgraded to reference a user’s entire chat history. Gemini, too, has persistent memory to tailor its replies to individual people.
“Memories are transparent,” reads a post from the official Grok account on X. “[Y]ou can see exactly what Grok knows and choose what to forget.”
Who Can Use It?
Grok’s new memory feature is available in beta on Grok.com and the Grok iOS and Android apps, but not for users in the EU or the U.K. It can be turned off from the Data Controls page in the settings menu, and individual “memories” can be deleted by tapping the icon beneath the memory from the Grok chat interface on the web (and soon, Android).
xAI says that it’s working on bringing the memory feature to the Grok experience on X.
