Meta Unveils Standalone AI App to Rival ChatGPT with Social and Personalized Edge
Meta launches a dedicated AI app to challenge ChatGPT, offering personalized, social features and voice interactions, and integrating with Meta’s smart glasses for seamless user experiences across devices.
Meta Platforms has officially launched a standalone AI app, marking its boldest move yet to challenge OpenAI’s ChatGPT and assert itself in the rapidly evolving landscape of generative artificial intelligence. The new application, revealed on Tuesday, allows users to interact directly with Meta AI-no longer requiring access through Facebook, Instagram, WhatsApp, or Messenger.
Meta’s latest offering is designed to be more than just another chatbot. The app leverages Meta’s extensive understanding of its users, built on years of data from its social platforms, to deliver highly personalized and context-aware responses. According to Meta, the AI will become more helpful as it learns about users’ preferences, interests, and social circles, setting it apart from competitors who lack this depth of user insight.
A key feature of the app is its focus on voice conversations, aiming to make interactions feel natural and seamless. Users can inform Meta AI about their preferences-such as dietary restrictions or favorite activities-enabling the assistant to tailor suggestions and advice accordingly. Over time, users will have the option to share more about themselves, further enhancing the AI’s ability to provide relevant and meaningful assistance.
Emphasizing its social media heritage, Meta’s AI app introduces a Discover feed where users can share their AI-generated content and see posts from friends and other users. This social layer is designed to foster community engagement, echoing trends seen in generative AI where users showcase creative outputs and personalized experiences.
The app also integrates with Meta’s Ray-Ban smart glasses, allowing users to transition conversations between their devices effortlessly-a move that underlines Meta’s ambition to create a unified AI experience across both mobile and wearable platforms.
Built on Meta’s advanced Llama large language model, the app boasts improved reasoning, multilingual support, and efficiency. The company is also preparing to test a paid subscription for advanced AI features later this year, although significant revenue from this initiative is not expected until 2026 at the earliest.
With this launch, Meta joins a crowded field of tech giants racing to define the next era of AI-powered assistants. Google’s Gemini and Elon Musk’s xAI Grok have already entered the market, but Meta’s unique blend of social connectivity and personalization could give it a competitive edge.
