Thailand Among First in Asia to Embrace Sora Generative AI App After Global Viral Success

Thailand has positioned itself as a pioneer in Asia’s rapidly evolving AI landscape by becoming one of the first countries in the region to adopt OpenAI's generative AI app, Sora. The rollout, announced on October 30, 2025, coincides with Thailand’s growing digital and creative economy, providing a significant boost to the nation’s content creators, filmmakers, and digital artists eager to leverage advanced AI-driven video creation tools.

Sora, developed by OpenAI and powered by the advanced Sora 2 model, is a text-to-video application that allows users to create high-fidelity videos up to 60 seconds long with resolutions up to 1080p, all generated from textual prompts. Unlike previous highly restricted launches in the United States and Canada, the app's availability in Thailand comes with broader access, including a free release on iOS without the need for invite codes, opening the door for widespread and immediate adoption among creators.

The Thai market stands out due to its vibrant creative ecosystem—valued at 1.44 trillion baht in 2023 and employing nearly one million workers in creative roles. This ecosystem provides fertile ground for Sora’s AI capabilities to flourish, encouraging innovation in video production, advertising, entertainment, and e-learning sectors. Moreover, Thailand boasts one of the highest generative AI adoption rates globally, with 62% of workers already leveraging AI in professional or personal capacities. This reflects strong digital literacy and enthusiasm for new AI tools, setting the stage for accelerated integration of Sora in everyday creative workflows.

OpenAI’s strategic launch in Thailand reflects recognition of the country’s role as a key digital hub in Southeast Asia. The Thai government and industry bodies have actively supported AI and the creative economy as national priorities, aiming to harness technology for economic growth and global competitiveness. The introduction of Sora is expected to democratize AI-powered video creation, substantially reducing production costs and enabling localized content including regional languages and cultural nuances.

This expansion contributes to a growing trend where generative AI is revolutionizing video content creation worldwide. Global video consumption continues to surge, and tools like Sora are positioned to disrupt traditional workflows by enabling fast, customizable, and cost-efficient video production. Thailand’s adoption is timely, especially as regional digital advertising spending climbs and competition intensifies with rivals like Google’s Veo and Runway’s Gen-2 pushing similar AI innovations.

he arrival of Sora empowers Thailand’s creators with unparalleled AI technology, promising to enhance creativity, productivity, and business opportunities across multiple sectors. This milestone reflects a broader shift as Asian markets increasingly embrace generative AI to fuel digital transformation and creative expression.