Apple Faces Class-Action Lawsuit for 'False Advertising' as It Delays Intelligence Features
Plaintiffs argue Apple's advertising misled consumers by failing to deliver promised features in new updates.
Apple has been hit with a class-action lawsuit in the U.S. District Court for the Northern District of California in San Jose. Plaintiffs allege false advertising in Apple's promotion of several "Apple Intelligence" features. The lawsuit, filed Wednesday, seeks compensation for consumers who purchased iPhones and other devices with Apple Intelligence capabilities.
Heightened Expectations
According to the complaint, plaintiffs argue that Apple's advertising created a clear and reasonable expectation among consumers, leading them to expect revolutionary features upon the iPhone's release. However, the plaintiffs claim the actual Apple Intelligence features fell far short of these advertised capabilities, exhibiting significant limitations, and in some cases, complete failure to function as advertised.
Plaintiffs' lawyers stated in the complaint: "Apple's advertising misled consumers into believing that these advanced AI features would be fully functional at launch, when in reality, the delivered functionality significantly underwhelmed consumer expectations, grossly misrepresenting their actual utility and performance."
Bad Timing
The lawsuit may not have taken Apple by surprise, but it comes at a time when the iPhone maker is reportedly facing difficulties in bringing its Apple Intelligence features to market. Bloomberg reported that Apple CEO Tim Cook has lost confidence in John Giannandrea, the AI executive overseeing the product's development. This has reportedly created significant challenges and pressure for Apple to advance these highly anticipated features.
Consumer trust and expectations in Apple are now being tested, and the outcome of this lawsuit could significantly impact Apple's future product marketing strategies and consumer purchasing decisions.
