Amazon Developing Cutting-Edge AR Glasses to Compete with Meta
The augmented reality (AR) glasses market is relatively novel.
Amazon is reportedly developing augmented reality (AR) glasses for consumers. The move would put the company in competition with Facebook owner Meta (META.O).
The glasses, internally codenamed "Jayhawk," will include microphones, speakers, a camera and a full‑color display in one eye, a report said. Amazon is aiming to roll out the product to consumers in late 2026 or early 2027.
The project would mark Amazon’s entry into the consumer AR‑glasses market. The company has already been working on specialized eyewear for delivery drivers, according to a Reuters exclusive report last year.
Those eyeglasses would provide turn‑by‑turn navigation on a small screen along routes and at each stop, Reuters reported at the time.
Both models use the same underlying display technology. The consumer version will have a full‑color display and a sleeker, less bulky design than the delivery model.
The delivery‑worker glasses could debut as soon as the second quarter of 2026, with an initial production plan of about 100,000 units, the report said.
